👉 For B2B SaaS Founders & CEOs
'Sales Asset' Strategy To Generate Pipeline/ Close Sales
👉 Create Trust and Credibility With Sales Asssets
We must not forget that the first transaction your prospects make with you is sharing their attention – so if we want to win with our business development efforts we must deliver value.
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This is where sales assets come into play.
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Your aim with sales assets should be to create resources that demonstrate your expertise, your unique capabilities and share insights so they position you as the ONLY provider in the market.
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Below are links to example sales asset from my own funnel that can achieve this goal are:
–Customer interviews or “Case Studies”Â
⏩ Incorporate these sales asset pieces into your follow-up emails/ messages
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➡️ Distribute sales assets in your prospecting channels
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Content Structure Guidelines:
-Every content piece should include a call to action
-Every content piece should be tailored for an individualÂ
-Every piece of content should be structured like a story
-Polarize competitors
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The benefits are:
-More warm leads
-More booked calls
-Higher close rates
-Shorter sales cycles
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7 Figure+ Pipeline and 48 Meetings a Month... In 90 Days
“Working with Brooks feels very much like a partnership… he really helped us with messaging and his growth system was like a steroid shot for our pipeline.”
-Ian O’Brien
VP Marketing
