Company Overview:
Kevin Anderson & Associates is a premier ghostwriting and editing firm that helps thought leaders, business executives, celebrities, and influencers turn their ideas into professionally crafted books. Our services extend from full-service ghostwriting to book coaching and editing, providing clients with the tools they need to publish impactful works.
Their team of editors has worked on bestsellers by authors like Brene Brown, Joe Biden, Simon Sinek, and Jocko Willink, establishing them as the go-to partner for those who want to make their mark in the literary world.
Client Brief:
When Kevin Anderson & Associates came to us, they were heavily reliant on paid advertising as their main source of lead generation. While successful, this strategy exposed the company to fluctuations in online algorithms and search intent. Additionally, cold outreach was a challenge given the firm’s high ticket services and the busy, high-profile individuals they were targeting.
With a thin marketing team and a need to diversify lead sources, they knew they needed a new approach to scale their pipeline.
Our Approach:
We crafted a personalized outreach campaign, leveraging AI and data-driven techniques to resonate with top-tier decision-makers. By creating custom book titles based on each recipient’s LinkedIn profile, we turned cold outreach into engaging, personalized communications.
This approach helped establish rapport with potential clients, showing them that we had taken the time to understand their needs and aspirations.
By integrating our proven outbound strategy with platforms like LinkedIn and Clay, we ensured that Kevin Anderson & Associates could reach the right prospects at scale, while maintaining a personalized touch.
Results:
Within weeks, Kevin Anderson & Associates saw significant and immediate results:
Consistent pipeline growth: Added a steady stream of calls with hard to reach, high-profile prospective clients.
Qualified opportunities: Regular calls with C-suite executives and industry influencers, many from billion-dollar companies.
High-ticket conversion: With services ranging from $50,000 to $250,000, even a single closed deal generates substantial revenue, with multiple high-value contracts possible.
Steady call volume: On average, 10+qualified sales calls per week, ensuring a constant flow of new opportunities.
Learn More
Discover Kevin Anderson & Associates’ premier ghost writing, editing and book coaching services at ka-writing.com
Results:
Miles Rote
Chief of Author Strategy
“Before working with Brooks and his team, we primarily focused on paid ads, but we knew we needed to diversify our approach. Thanks to their strategic, personalized methods, we’re now consistently booking high-quality calls with C-suite executives and decision-makers from billion-dollar companies. The level of professionalism and the caliber of leads are unlike anything we’ve seen before. We’ve added a scalable and effective channel to grow our business.”