Brooks Van Norman

I’m a former VP Sales and business development expert focussed on helping B2B SaaS businesses grow revenue.

I’ve helped create millions in recurring revenue by executing sales strategies that predictably turn attention into profitable cash flow.

I work with you to optimize a sales process that delivers a measurable return on investment quickly while staying extremely capital efficient.

if you want to accelerate growth with a proven growth engine – we should talk immediately.

Trusted by Dozens of Leaders in B2B SaaS

Frequently asked questions

The Pipeline Formula™ was created because there’s an oversupply of confusing, brand-damaging “growth” strategy that’s massively outdated and does not align with the needs of today’s technology-buying decision marker.  This fails to provide you with:

a. Personalized attention and support from an expert B2B growth partner who’s built and run revenue teams for 7 and 8-figure technology businesses.
 
b. A practical approach for developing messaging, generating qualified meetings and scaling up revenue that has been proven in multiple industries.
 
c. A done-for-you, end-to-end system that goes far beyond “lead generation” and “appointment setting” for acquiring high-LTV customers.

An investment of some time, money and a commitment to your own success is needed. Ideally your company has a unique product or service ready to ship with product-market fit and 3-4 customers who are willing to provide testimonials for you. Having an existing sales person is helpful to scale faster, but not necessary if the founder can take sales calls for a few months.

I specialize in helping growth-focussed technology entrepreneurs who want to drive predictable revenue growth.

Whether you’re just trying to hit your revenue target or you want a proven, capital-efficient way to scale faster – I designed this with you in mind.

We’ll install our proprietary Prospect Conversion Engine™ in your business and provide done-for-you assistance during the process.

You should be generating opportunities and booking calls with your target market in as little as 21 days.

Then, we’ll work together to optimize your results so you can scale while maintaining a profitable unit case.

You’ll have direct access to me (Brooks) and my team via Slack and private coaching calls.

Within 60-90 days, you will have an optimized, repeatable and scalable sales process to generate meetings with decision makers, build quality pipeline and acquire customers… predictably.

Within 180 days, you should have acquired, or have qualified pipeline to acquire, at least 10 new customers.

If there’s availability and you’re a good fit, the Pipeline Formula™ starts right away for clients who are ready.

If you want to scale revenue using a proven process and work with an expert, book a call with me today to learn more.