Company:
Monitor helps original equipment manufacturers engage their install base to grow aftermarket revenue and spare parts sales. Manufacturers struggle to grow revenue and lose out on aftermarket sales to competitors because they typically spend too much time looking for information in multiple systems. This makes it difficult for them to serve customers. In addition, most manufacturers have been hardware focused companies without a solid post-install customer strategy.
They want to offer their customers a better online buying experience, but aren’t sure how.
After implementing Monitor, customers get the ability to create predictable recurring revenue by leveraging automation and a personalized customer portal for post-installation information of service, warranties & contracts.
Most important, because of Monitor, manufacturers can create predictable recurring revenue and take marketshare from their competitors.
Results:
I helped Monitor create messaging that resonates with their target market and set up an efficient marketing process to predictably generate discovery calls with the right people. In addition, I helped them improve their sales process to convert prospects in the bottom of their funnel into customers.
Today they are closing more sales and generating pipeline consistently without cold calls, cold emails or trade shows.
Noemi Kis
Founder & CEO
“We went from poor results with trade shows and cold calling to generating high quality leads every week who become pipeline and sales. It’s been an amazing transformation having a reliable source of leads. Brooks has such deep expertise in B2B sales and marketing. I recommend working with him.”