Company Overview:
TheySaid is an AI-powered feedback SaaS designed to help companies gather, analyze, and act on customer feedback at scale. By leveraging conversational AI, TheySaid bridges the gap between qualitative and quantitative feedback, allowing businesses to make data-driven decisions faster and more effectively.
Client Brief:
Before working with Pipeline Formula, TheySaid relied heavily on manual LinkedIn outreach to generate leads and book meetings. While effective, this approach was labor-intensive and lacked scalability. Additionally, traditional surveys and interviews presented a challenge—surveys provided scale but lacked depth, while interviews offered insights but weren’t scalable.
To achieve predictable growth, TheySaid needed a system that could automate outbound prospecting while maintaining a high-touch, personalized approach.
Our Approach:
We developed and executed a targeted outbound strategy that combined AI-driven personalization with proven cold email methodologies:
Automated Cold Email at Scale: Implemented an outreach system using Instantly.ai, allowing them to send 1,000+ emails per day across multiple inboxes.
Personalized Outreach with AI Surveys: Instead of manually qualifying leads, we integrated TheySaid’s conversational AI survey into the outreach process, ensuring only high-intent prospects moved forward.
Leveraging Thought Leadership & Social Proof: We built a trust-based funnel, incorporating video case studies, website content, and LinkedIn authority posts to warm up leads before conversion.
Results:
Within weeks, TheySaid experienced significant growth:
Immediate Success: Day 1 of launch resulted in three meetings booked with C-level executives from well-known companies.
Consistent Pipeline Growth: TheySaid is now booking 40+ meetings per month (~500 per year) with VP-level decision-makers.
Automated Lead Qualification: AI-powered surveys eliminated unqualified leads, ensuring sales calls were only with high-intent buyers.
Scalability & Efficiency: A structured, repeatable process allowed TheySaid to onboard new SDRs efficiently while adapting to evolving market conditions every 3–6 months.
Learn More
Explore TheySaid’s AI-driven feedback OS at TheySaid.io and sign up for a free trial today.
Results:
Lihong Hicken
Co-founder at TheySaid
“Before working with Pipeline Formula, our team relied on manual LinkedIn outreach to generate leads, but we knew we needed a more scalable approach. Brooks and his team helped us implement a strategic, AI-driven outbound system that transformed our pipeline. Within days, we were booking meetings with high-level decision-makers at well-known companies. The precision and efficiency of their process have been unlike anything we’ve seen before. Now, we have a predictable, scalable way to grow our business and consistently engage with top-tier prospects.”