Company Overview:
Traq.ai is an AI conversational intelligence platform that records sales conversations and uses artificial intelligence to mine them for insights and actionable intelligence. This enables sales teams to be more effective and efficient, ultimately leading to more closed-won deals.
Client Brief:
When Traq.ai began working with us, they were struggling to scale their lead generation efforts. Despite using traditional go-to-market strategies like outbound sales calls, email campaigns, and LinkedIn outreach, they were not seeing the desired results. With low ROI and limited leads, Traq.ai knew they needed a different approach, and they needed it fast.
Our Approach:
We implemented a customized lead generation strategy for Traq.ai, focusing on authentic and targeted outreach. By refining their messaging and utilizing a data-driven approach, we were able to resonate more deeply with their ideal customer profile. Our strategy included a combination of personalized email campaigns and optimizing their outbound calling efforts.
Results:
Within 4 months, Traq.ai experienced a dramatic increase in lead generation:
- 8x increase in quality sales calls: From 2 leads a month to 8 quality sales calls per week.
- High conversion rate: Approximately 50% of these calls turned into trials, leading to a significant number of high-quality, qualified leads.
- Scalable growth: Traq.ai now has a predictable and scalable mechanism for driving growth, giving them the confidence to expand their business.
Learn More
Discover how Traq.ai can transform your sales process by visiting traq.ai.
Results:
Adam Rubenstein
Founder & CEO
“Before partnering with Brooks and his team, our lead generation was slow and inconsistent. Now, thanks to his methodical and rigorous approach, we’ve seen a massive boost in high-quality leads that turn into real opportunities. The quality of leads we receive now is significantly higher, and they are turning into deals. We finally have a scalable path to grow our business.”