People in SaaS are totally confused today. This confusion is everywhere.
If you’re in SaaS, you need growth. NOW.
Here’s how to scale your revenue… fast…
But first let’s get clear on ONE thing: The ONLY thing that triggers growth is awareness.
aka “ATTENTION”.
To scale revenue, you just have to get good at trading attention for profit.
But if you can’t get any attention in your market, you’ll be out of business in 6 months.
Here’s the thing…
-> If your lifetime value isn’t AT LEAST 3x the cost to acquire a customer (and that’s INCLUSIVE of sales commissions, ads, pizza, etc)…
-> If your sales reps aren’t closing AT LEAST 15% of their demos…
-> If it takes MORE than 6 months for your revenue to catch up to expenses…
-> If at LEAST 50% of your deals aren’t cash-positive on DAY ONE of their subscription…
-> If your sales reps spend most of their time scrolling Insta…
-> If you’re hoping for another investor round to buy your sad self more time…
-> If you think adding that snazzy feature your competition has will turn things around…
-> If you can’t put a dollar into ads and pull at least two or three out…
THEN. YOUR. BUSINESS. IS. BROKEN.
BUSTED.
The *only* way to turn this around is to OWN attention in your market.
From the TOP to BOTTOM of your funnel.
Attention is the new currency. Attention is CASH.
To solve your scaling problem, you need to hit people over the head with messaging that STRIKES A NERVE and then YANKS them into your marketing.
BE CLEAR. BE BOLD. STAND OUT.
Fact is… it’s NOT that hard to scale a SaaS business if you get a few things nailed.