The Wrong Way To Build A SaaS Business

But this is a fundamental mistake.

Instead, it should be based on the ability to generate demand and build pipeline. 
Morale tanks, the business misses projections, investors lose faith and the culture becomes toxic.
The answer to this problem is actually very straightforward.  
The solution here is to exceed capacity with demand.
Before hiring any more sales people, you have to develop the ability to get more leads. 
You must first generate the demand. 

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